Digital Engagement
“As the age of information demands the simultaneous use of all our faculties, we discover that we are most at leisure when we are most intensely involved, very much as with the artists in all ages.”
McLuhan, Marshall. (1964) Understanding Media, Routledge Classics page 379
Biases in decision making.
A recent McKinsey & Company survey found that biases are common within the investment decision-making process.
“More than four-fifths of respondents reported that their organizations suffer from at least one well-known bias. More than two-fifths reported observing three or more.” – “A bias against investment?” (September 2011).
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Knowlege Bias
The tendency of people to choose the option they know best instead of the best option.
On the Construction of Memories
“If we have to use a metaphor in order to imagine the capacity for memory, then, the least appropriate one is the image of the library with books on its shelves, or a computer with data of whatever quantity stored in its memory. Memory is more like a generator, reproducing that past again; it is the ability, given certain impulses, to switch on the process of generating a conceptualized reality which the mind transfers into the past. This capacity is part of the general process of thinking and is inseparable from it.”
Lotman, Yuri. (1999) Universe of the Mind: A Semiotic Theory of Culture, Indiana University Press page 272
I am curious Jello
Intel and Kraft have teemed up to study the tastes of pudding lovers. Smart sensors in this Jello “samples” desert vending machine will profile the consumer to find out just who the market is for these products.
Click through the picture to view the complete article at BBC News
Magic Carpet
